Importance of Using Google Google helps in boosting people’s business. It consists of two free advertising programs that are used for advertising your business. These are Goggle Google Ad Words and Google Ad Sense. AdSense is known as pay per click program. AdSense program the creation of an account, write your add, choose your keywords, set up the budget and enable the campaign. It will now be a responsibility of Google to display your ad in search engine as well as on content website related to your keywords. The Google will be charging you each time someone clicks on your ad according to the money you agreed to pay per click. This will expand your market base. AdSense is the next advertisement program. It is beneficial since the site owners do not pay a coin but instead being paid by placing Google AdSense codes on their sites. They pay for any person who visits your site and clicks the Google Ad Sense ads.
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Homeless children benefit from Google through Google grants. Google grant different and free advertisement program destined for non-profit organizations or funds that have either been approved. You find that different qualified groups whose missions range from supporting homeless children, animal welfare to literacy use Ad Words as an advertisement platform where they market their organization by the use search engine marketing. The Google team will require the organization to provide sample keywords and brief comments how they will benefit from participating in Google Grants program. After submission of the requirements, you will wait for the Google Grants committee to choose the people to be granted. As a result the organization will get more donations as the organization progresses. And this how the homeless children will benefit from it. It also make sure that your site is free from hackers. This is possible since Google has many security measures. Identifying hazardous site is very easy for hackers since they are susceptible and once they do they will temper with your business procedures. Wipe all the information that might make you vulnerable. Another thing to do is to disallow Google from indexing your page. Take note that hackers cannot identify the software you are using. This will make it more difficult for the search engine to locate you and so will them. Google also helps in ranking your site. By using the number of viewers on your site Google will be able to rank. The greater the number of viewers the higher the rank. With high rank your business is going to do well as a result of attracting many customers.