How to Design the Best Logo
A logo is a representation of something else,it signifies that particular item such that when you see it, you can know directly which item is being represented. A logo just by the sight of looking at it should confer a message of superiority and trust to the onlookers and the potential customers. Once Product is known to be of good quality the logo speaks for itself, no further introduction of the product needs to be done. The first message that the clients get when they first look at a logo should be a positive one if at all the company wants to be successful.
Several things must be factored in when building a logo one of them being that the logo should be made to look as attractive as possible to the passerby in the street. Avoid girlish colors such as pink and the like because using these in your logo might make the potential customers think that you are a joker,dull colors are the ones that show that seriousness that every product wants to be treated with,however if its a feminine product, then having a logo with bright shouting colors would be appropriate since it will create a sense of belonging to the product. Also when designing a logo it is important to try and imagine how it would look like on various platforms for example a logo might look good on a business card but when it is on a bill board it becomes distorted. Be straight and direct to the point when making a logo if you want it to stand out,avoid using too many words to describe something. The type of font used varies with the type of a product,if it is a toy or simple playing toys then fancy rounded font will be appropriate.
A small business logo must be closely interconnected with the various functioning parts of the business. Images tend to create a long lasting impression especially on the eyes of those who view it. A good logo should be easy to be noticed and the message in it should be clear any efforts to make a logo complex proves to be of disservice to the potential clients. Different colors have different impressions on different people for example bright as compared to the dull ones.
You cannot copy a logo from another company and use it on your own product as this is prohibited by the copyright laws,a logo must not be similar in any way to another for instance the logo type of one car is totally different from that of another car type. A good logo is one that can be imprinted into the mind of a person for example the logos should be very evident and it is very hard not to notice it from a far distance. For the appliance logos,the designer should be creative enough to find a way to include the brand name on the symbol just like other electronics companies have done. A specific logo to every product is of great importance a firm should try as much as possible not to copy or steal the design of another company as this would mean they do not have the originality and it might cause negative publicity for them.