There are lots of people who wish to be closer to nature, make physical activity and be a part of the culture they’ve visited at the same time while of course staying in luxury resorts. Agencies that are specializing in adventure vacations will need a logo that can do more than just standing out from the crowd. It is vital for the logo to inspire trust and convey sense of exploration.
For any luxury resorts and other travel agencies out there, the following points can help them design their logo and attract more.
Tip number 1. Customers – as a matter of fact, the most important aspect of a logo that is appealing and attractive is something that’s not seen instead, having a good understanding of target or ideal customer. Take into account that effective logos are the ones that have thoroughly thought of people who buy the kind of service or product that the company is selling.
You have better chances of creating an exceptional logo by having a more precise description of ideal customers.
Tip number 2. Color – colors used by any luxury resorts to make their logos is so important to convey the message for their marketing materials in online, print, clothing and several other merchandise. According to general color theory, if you wish to convey a sense of optimism, freedom and joy to your logo, you may want to go for orange and at the same time, it can also serve a good pick for traveling in natural environments. Besides that, orange works fine when partnered in blue, brown and green, the colors of water, earth and plants.
Tip number 3. Pair orange with purple – the color of reflection, intuition and royalty could create striking yet, an elegant logo which can be ideal for luxury resorts. Colors such as red and blue are generally not the ideal choices for making use of the primary logo for adventure travels. Blue is normally seen as official, staid and cold while red conveys passions but also represents danger and anger.
Tip number 4. Proper use of fonts – in most instances, you’ll see the company’s tagline or its name in its logo. It is recommended to make use of fonts that have a contemporary typeface for those that are seeking to convey adventure, excitement and strength. Not only that, modern fonts can convey style and strength and seen as assertive, chic and progressive. Italizing the fonts can also help in heightening sense of luxury.
Tip number 5. Symbols – logos using representative shapes and graphics compared to literal ones allow clients to have deeper and more personal connection to it. As for luxury resorts that are specializing in specific activities like parasailing, hot air ballooning or even rain forest excursions, using silhouette on the image can be very effective.